2012 Executive Committee
Laura Madsen, MS
Healthcare Practice Leader
Lancet
Founder of the Healthcare Business Intelligence Summit, Laura Madsen brings a decade of experience in BI and data warehousing for healthcare and a passion for engaging and educating the BI community.
Laura currently leads the Healthcare Practice for Lancet, a leading BI consulting firm headquartered in Minneapolis, Minnesota. At Lancet, she spearheads strategy and product development for the healthcare sector and works with key accounts across the country in the provider, payer, and healthcare manufacturing markets.
Her current focus includes developing The Lancet Meaningful Use Reporting Suite, a comprehensive set of dashboards and reports that enable provider organizations to proactively measure their utilization of Electronic Health Records and progress toward government incentive targets, no matter how many EHR platforms, data sources, or facilities need to be monitored.
During her career, she has initiated and supported more than a dozen BI initiatives and worked with more than 50 health plans. Prior to joining Lancet, Laura held senior positions with several leading healthcare technology companies, including UnitedHealth Group, Ingenix, and a national pharmacy benefit management company. During her tenure, her responsibilities included leading an enterprise BI project from pre-concept to execution, managing a commercially available suite of BI tools, and advising both business and IT leaders on effective healthcare BI practices.
In 2006, Laura founded the Twin Cities chapter of The Data Warehouse Institute (TDWI). She is also a member of the American College of Healthcare Executives (ACHE), a frequent contributor to the Healthcare Channel on the BeyeNETWORK, healthcare and BI blogger at Lancet, and a frequent speaker on BI best practices.
Trevor Strome, MSc, PMP
Informatics / Process Improvement Lead, Assistant Professor, Department of Emergency Medicine
Winnipeg Regional Health Authority, University of Manitoba
Trevor is the Informatics and Process Improvement Lead for the Winnipeg Regional Health Authority Emergency Program and is responsible for developing and implementing innovative analytics tools for use in healthcare quality improvement initiatives. He is also Assistant Professor with the Department of Emergency Medicine, Faculty of Medicine, University of Manitoba, where he participates on clinical and operations research projects and teaches statistics, informatics, and quality improvement to Emergency Medicine Residents as well as Emergency nursing staff. Trevor has co-authored three book chapters and numerous articles on healthcare topics. Having obtained undergraduate training in computer science and neuroscience, and graduate training in Epidemiology, Trevor has broad experience in health informatics implementation, healthcare quality improvement, and healthcare analytics development. In addition to a Project Management Professional (PMP) certification, Trevor has achieved certifications in Lean and Six Sigma. Trevor has been involved in the successful commercialization of health informatics technology, including an Emergency Medical Services data system launched in cooperation with the University of Alberta and other commercial partners.
Trevor is the founder/editor of HealthcareAnalytics.info blog, and can be reached at trevor@healthcareanalytics.info.
Joel Reichert
Managing Consultant
OptumInsight
Joel is a leader of the BI consulting practice at OptumInsight, a UnitedHealth Group business. He is responsible for leading a team of business and technical BI resources that provide consulting services throughout the payer landscape. The OptumInsight BI consulting practice is a technology agnostic organization that develops BI solutions using both best-in-class magic quadrant applications, as well as custom built solutions.
At OptumInsight, Joel leads several development projects to deliver innovative BI solutions integrating various technologies to delivery best-of-breed solutions. Most recently, Joel has served as the product lead for a healthcare trend analytics tool to integrate eligibility, medical claims, pharmacy claims, medical management and member demographic attributes to deliver a total population trend analysis for some of the largest employer groups in the nation.
Joel specializes in the data visualization of complex dashboards, employing innovative techniques to engage BI users by simplifying the user experience, without compromising the ability to perform detailed analysis. Joel speaks regularly on BI trends and concepts, as well as providing on BI design and best practices.
Prior to his tenure at OptumInsight Joel worked in the provider market implementing electronic medical record systems. He also spent more than five years developing and supporting provider practice management systems.
Sam VanNorman, MBA, CPHQ
Director, Business Intelligence
Information Technology, Park Nicollet Health Services
Sam VanNorman is the Director of Business Intelligence and Clinical Analytics at Park Nicollet Health System, a Medicare PGP demonstration project and Pioneer ACO participant. He is also a member of the Office of Population Management, charged with developing innovative, high value health care for populations served by Park Nicollet. Sam has a wide-ranging background in healthcare, including work in finance, operations, quality improvement, innovation, and economics at payer, provider, and consulting organizations. Sam also teaches graduate health economics at St. Cloud State University. Prior to working in healthcare, Sam designed microchips for IBM and several failed startups. In his spare time, he plays with his two crazy children, brews beer, and tries not to destroy his house with home improvement 'projects'. He holds a Bachelor’s degree in Computer Engineering from Purdue University, and a Masters in Business Administration from the University of North Carolina. He has also completed PhD coursework in Health Services Research at the University of Minnesota and is a Certified Professional in Healthcare Quality (CPHQ).
