Summit Speakers
Keynote Speaker
Mark Hagland

Editor-in-Chief
Healthcare Informatics
TOPIC: Strategic Shift: The Changing Landscape Around Analytics in Health Care
How is the landscape around the use of analytics in health care changing? Mark Hagland will describe the policy, industry, and strategic shifts taking place that are shifting the context around the use of analytics in the industry. How will health care reform-related mandates under Medicare, and the meaningful use requirements under the HITECH Act, force the leaders of patient care organizations to rethink what types of analytical work are done, and how they're done. The Editor-in-Chief of Healthcare Informatics will share insights from his publication's current research and reporting.
About Mark:
Mark Hagland is Editor-in-Chief of Healthcare Informatics, the leading monthly magazine in the health care IT leadership space. He has spent over 20 years in health care as a writer, editor, and speaker, having edited several prestigious publications, and having authored two books on quality in health care. After a decade-long relationship with HCI as a contributing writer, Mark became Editor-in-Chief of the magazine in January 2010. Mark received his B.A. in English from the University of Wisconsin-Madison and his master's degree in journalism from the Medill School of Journalism at Northwestern University.
Keynote Speaker
Allana Cummings

EMBA, CHCIO, PMP, CPHIMS, Chief Information Officer
Northeast Georgia Health System, Inc.
TOPIC: Using Analytics to Drive Enterprise Intelligence in a Healthcare Organization
Ms. Cummings will share her experiences at Northeast Georgia Health System and previous organizations regarding the use analytics to drive "enterprise intelligence". She will outline successful strategies for implementing analytic programs that foster pervasive use of business intelligence tools across an organization and ways to help break down data silos. Examples of intuitive dashboard views of data using business intelligence tools with granular drill down capabilities will be used to illustrate ways to determine operational performance throughout an organization and to identify improvement opportunities and measure improvement outcomes. Lessons learned will also be presented on how to garner effective organization engagement in data stewardship and ownership.
About Allana:
Allana Cummings is Chief Information Officer at Northeast Georgia Health System in Gainesville, Georgia, where she oversees the information technology, clinical informatics and telecommunications departments. Allana has served as CIO since March 2010. Prior to joining the Northeast Georgia team, she served as the Vice President and Chief Information Officer at Children's Omaha where she was responsible for information technology, health information management and business process improvement.
During Allana's career, the teams she has worked with have received national recognition for efforts in implementing electronic medical records and other technologies to advance the safety of patient care including: Information Week 500 award (2009), Most Wired (2009), ECRI Health Devices Safety Award (2008), InfoWorld 100 award (2007), and Most Wired Most Improved (2006 & 2005), Advance Magazine National HIM Team of the Year 2006 at Children's Omaha and National HILM Team of the Year Runner-up (2005) at Children's Atlanta.
Allana holds a Bachelor of Science degree in Organization Leadership from Mercer University in Atlanta and an Executive MBA from the Ken Blanchard College of Business at Grand Canyon University. In addition, Allana is a certified professional in healthcare information and management systems (CPHIMS), Certified Healthcare Chief Information Officer (CHCIO) and has also earned her project management professional (PMP) certification.
Peter Alperin, MD

Medical Director
Archimedes
TOPIC: Individualized Guidelines: A Tool to Improve Outcomes and Reduce Costs in an Accountable Care Environment
There has been ongoing debate about the best way to improve outcomes and control costs in health care. Proposals range from expanding coverage to the uninsured to reducing reimbursements to physicians and hospitals. Physicians' decisions dictate how the vast majority of health care dollars are spent annually; it is the content of care that dictates the quality and cost of health care.
The content of care today is largely based on clinical guidelines. Guidelines assist physician decisions by reducing very complex problems to relatively simple rules or steps. Guidelines also form the basis of many performance measures, disease management tools, and incentive programs, which gives them even greater influence over how decisions are made. But there are limitations to current population based guidelines as they are designed to be clinically simplistic, they focus generally on one risk factor, and use sharp thresholds to distinguish between persons who should and should not receive treatment.
Recent improvements in mathematical modeling and the increasing availability of information in Electronic Health Records (EHR), enable us to move from population-based guidelines to those that are based on each person's risk for outcomes and expected benefit from treatment and that take into account a more complete spectrum and the continuous nature of risk factors. This more person-specific, quantitative approach of individualized guidelines has been evaluated in real practice settings to improve shared decision making, increases adherence, and lower risk.
About Peter:
Peter E. Alperin, MD, Medical Director at Archimedes, is responsible for implementing mathematics-based simulations of physiology and the healthcare system with industry clients. He is also involved in product strategy and development of the Archimedes Model.
Prior to joining Archimedes, Peter was Director of Medical Informatics at Brown and Toland Medical Group. Before that, he was a director at ePocrates, a privately held healthcare technology company based in San Carlos. There he was responsible for developing the most widely used handheld formulary support tool for physicians.
After finishing his residency in Internal Medicine at UCSF in 1997, Peter built a successful hospitalist program at Mills-Peninsula Hospital. Additionally, he is an Assistant Clinical Professor of Medicine at UCSF and has authored several papers and book chapters. He currently practices at the San Francisco VA Medical Center.
Peter received his medical degree from the University of Texas Southwestern Medical School and did his undergraduate work at UC Berkeley.
Marsha Zimmerman
Co-Project Manager for Meaningful Use
Hennepin County Medical Center
TOPIC: HCMC's Journey to Adoption and Meaningful Use
HCMC has always been an early adopter of Epic functionality and has pursued the same course while working to meet Meaningful Use. Utilizing a lean team consisting of existing staff we have successfully built, tested, validated and attested for Meaningful Use Stage 1 Eligible Hospital for Medicare. Our hospital Eligible Providers will be reporting Medicaid and Hennepin Faculty Associate Eligible Providers will report Medicare. With the help of Epic's model content development over the last several years and due diligence at HCMC we met Meaningful Use without an abundance of changes to clinician workflows.
About Marsha:
Marsha Zimmerman has worked at HCMC since 1972 (start counting fingers) in a variety of positions including cafeteria cashier, nursing assistant, ICU and ED staff nurse, ED clinical educator, ED assistant manager and EHR Clinical Director. She implemented and managed an Emergency Department EHR for 15 years before taking on the broad, integrated scope of a clinical EHR implementation. She is currently EHR Clinical Director and is responsible for all clinical applications and their various tentacles with quality, safety and operations. Marsha is the co-project manager for Meaningful Use at HCMC.
Meghan Judd
EHR Project Manager
Hennepin County Medical Center
About Meghan:
Meghan Judd has enjoyed working in healthcare for the past 10 years. She is currently the EHR Project manager at HCMC. She manages several large project on an ongoing basis such as Meaningful Use, Hardware Replacement, Annual Epic Upgrades as well as assisting with day to day operations.
Samuel VanNorman, MBA, CPHQ
Project Director/Innovator, Center for Healthcare Innovations
Hennepin County Medical Center
TOPIC: Connecting the Dots: Developing a Data Model to Support Hennepin County's Accountable Care Organization
About Sam:
Sam VanNorman, MBA, CPHQ, co-directs the Center for Healthcare Innovation at Hennepin County Medical Center and is involved in HCMC's ACO development, as well as HCMC's analytics strategy. Sam has a varied background in healthcare, including work in finance, operations, quality improvement, and economics at payer, provider, and consulting organizations. Sam also teaches graduate health economics at St. Cloud State University. Prior to working in healthcare, Sam designed microchips for IBM and several failed startups. In his spare time, he plays with his two crazy children, brews beer, and tries not to destroy his house with home improvement 'projects'.
Darren Taylor

Vice President, Enterprise Analytics and Data Management
Blue Cross and Blue Shield of Kansas City
TOPIC: Fast Forward One Year Later: BCBS Kansas City & HealthEast Care Systems Discuss Their Progress Since Last Year's Summit
Last year we learned about BCBS Kansas City's shift to an analytics organization fresh off of their win from TDWI for a Best practices in Data Warehousing award. Darren Taylor will be back again this year to let us know about the progress the Enterprise Analytics and Data Management Access Division has made in their attempt to elevate the use of analytics throughout the organization.
When we last left HealthEast, the Clinical Reporting and Analytics panel told us about their journey to integrate clinical data with a mature financial data warehouse. This year Skip Valusek will provide a journey update on the progress, level of usage and impacts on the organization.
About Darren:
Darren Taylor is the Vice President of Blue Cross and Blue Shield of Kansas City's Enterprise Analytics and Data Management Division. He is currently accountable for the development, delivery and maintenance of business intelligence solutions; data management functions (data warehouse, data governance, etc.); and enterprise analytics, including actuarial services. Previous to his current assignment, Darren was accountable for the plans Integrated Business Systems Division which supports marketing, integrated health management, and member-centric operational areas of the company. Darren's other background includes 18 years of leadership experience in provider contracting and reimbursement, managed care system implementation, data warehousing, and healthcare analytics. He holds a Bachelors degree in Accounting from Truman State University and a Masters in Business Administration from Baker University.
Skip Valusek

Director Clinical Analytics
HealthEast
About Skip:
Skip Valusek is an industrial/systems engineer who has 40 years experience in decision support applications, both real-time and analytical. He is the HealthEast Director of Clinical Analytics responsible for adding clinical data to the financial warehouse and in this role has the pleasure of working with this panel.
Jason McNamara

Health Information Technology Coordinator
Centers of Medicare & Medicaid Services
TOPIC: CMS Discusses Meaningful Use
As the first measurement year comes to an end many questions still exist about how to execute on the meaningful use measures. Representatives from CMS will be answering questions in an open Q & A format for all interested healthcare practitioners who intend of completing meaningful use measures and have questions about requirements, processes or procedures.
About Jason:
At the Centers of Medicare & Medicaid Services (CMS), Jason McNamara currently serves as the Health Information Technology Coordinator on the national CMS Health Information Technology for Economic and Clinical Health (HITECH) team. In his role, he is responsible for the coordination and oversight of the States' implementation of the Medicaid EHR Incentive Program. Throughout his healthcare IT career, McNamara has implemented and integrated healthcare information system technologies and polices across the public and private sector enterprise. McNamara has also worked with many of the industry's leading EHR/EMR, LIS, and PM vendors. His teams have implemented and managed a wide range of technology solutions developed to improve patient care and maximize clinical efficiencies in a wide breath of clientele, ranging from single provider practices to worldwide healthcare systems. McNamara is excited to assist providers, hospitals and States in this critical transition to Electronic Health Records. McNamara is also a combat veteran and is proud to have honorably served in the United States Marine Corps.
Nicholas Blake

Centers of Medicare & Medicaid Services
About Nicholas:
Nicholas Blake has been focused on Health Information Technology initiatives since the inception of the American Recovery and Reinvestment act of 2009. Nicholas began his career in Health Information Technology at Florida's Agency for Health Care Administration serving as the State EHR incentive program coordinator and EHR incentive program subject matter expert. Since then, Nicholas has transitioned from the State level (as well as the warm sunny weather and ample supply of golf courses) to the Centers for Medicare and Medicaid Services, regional office in Chicago. Here he serves as a Coordinator for Health Information Technology incentives and is part of a dedicated team responsible for the coordination and oversight of States' implementation of the Medicaid EHR Incentive Program. Coming from the State level, Nicholas understands many of the challenges States' currently face with respect to the EHR Incentive Program. He is excited and determined to help States' achieve their Health Information Technology goals.
Nicholas is proud to have been born and raised in Michigan's Upper Peninsula.
Jeffrey Hertzberg, MD, MS
Medical Director
Health Care Data Partners, LLC
TOPIC: Beyond Silos: Measuring the Financial Impact of Poor Health Across Multiple Data Sets
Human health and productivity can affect profitability across multiple cost centers in organizations offering health benefits to its employees. Typical business cases for health and productivity investment focus on health plan claims cost, but the cost of human disease extends far beyond direct health care cost. Dr. Hertzberg will explore the effects of some common and costly health conditions across data sets and cost centers, and will share sample analyses of cost and prevalence of select chronic conditions across medical claims, Rx claims, disability, workers compensation and key performance indicators (KPI). By integrating multiple data sources, a more complete picture emerges - one that more accurately reflects the total cost of poor health status in organizations.
About Jeffrey:
Jeffrey Hertzberg, MD, MS has been active as a teacher and consultant in the area of medical informatics since 1994. Dr. Hertzberg was a board-certified physician in general internal medicine practice before completing a National Library of Medicine research fellowship and graduate degree in Medical Informatics at the University of Minnesota, where he researched factors leading to successful implementation of information technology among physicians. Since 1994, he has worked largely in the consulting arena, developing disease state management programs, physician profiling systems, episode-based pharmaceutical reporting, vendor selection and performance audit processes, and electronic health records. Clients include Fortune 500 companies like Pfizer Health Solutions, Pharmacia/Upjohn, AstraZeneca, and United Healthcare, as well as health care software companies, disease management companies, and medical groups. Dr. Hertzberg also teaches medical informatics at the University of Minnesota, where he is on the Core Faculty at the Institute for Health Informatics. He is a frequent author on topics related to the medical computer sciences, and has lectured at Harvard Medical School, the Mayo Clinic, and the Kellogg Graduate School of Management, among others.
Tom Kauss
Principal
Health Care Data Partners, LLC
About Tom:
Tom Kauss has been active in the health care and information technology industries since 1996. He founded Health Care Data Partners in 2010 to provide the analysis employers need to confidently make decisions about investing in their workforce. Mr. Kauss has extensive experience architecting custom data analyses, performance measurement methodologies, and population health management solutions for large employers. He works closely with Benefits and Human Resource executives of Fortune 1000 companies to create data driven solutions to inform and validate strategic health and productivity initiatives. In addition, Mr. Kauss develops opportunity analyses and outcomes report frameworks for leading chronic care management and wellness vendors. Tom earned his Bachelor of Science Degree in Life Sciences from the University of Illinois, Urbana.
Trevor Strome MSc, PMP

Informatics / Process Improvement Lead,
Assistant Professor, Department of Emergency Medicine
Winnipeg Regional Health Authority, University of Manitoba
TOPIC: Healthcare Analytics From Waiting Room to Treatment Room: Decision Support in Action
Recent advances in healthcare information technology (HIT) have resulted in a massive increase in the volume and complexity of data available for gaining insight into healthcare operations. Given the growing pressures on the healthcare system, healthcare organizations (HCOs) must leverage this influx of data to radically improve quality, safety, and efficiency to be viable, competitive enterprises. Leading HCOs promote the widespread, innovative use of analytic applications to drive decision-making and quality improvement initiatives at all levels throughout the organization. This presentation will showcase real-world examples of how business intelligence and analytics applications are venturing beyond the corporate office and into the hands of front-line management and staff to enable real-time data-driven decision making. We will discuss strategies for and lessons learned from initiatives that use front-line analytics to improve quality, enhance efficiency, and enable sustainability. The strategies discussed will include finding the right balance between IT- and business-lead innovation and development, how to engage staff with analytics, and recruiting and retaining the "right" analytics resources for healthcare. The creative use of analytics from the waiting room to the bedside will help enable the transparency and cross-silo sharing that HCOs need to break down the barriers to achieve true healthcare transformation.
About Trevor:
Trevor Strome MSc, PMP Trevor is the Informatics and Process Improvement Lead for the Winnipeg Regional Health Authority Emergency Program and is responsible for developing and implementing innovative analytics tools for use in healthcare quality improvement initiatives. He is also Assistant Professor with the Department of Emergency Medicine, Faculty of Medicine, University of Manitoba, where he participates on clinical and operations research projects and teaches statistics, informatics, and quality improvement to Emergency Medicine Residents as well as Emergency nursing staff. Trevor has co-authored three book chapters and numerous articles on healthcare topics.
Having obtained undergraduate training in computer science and neuroscience, and graduate training in Epidemiology, Trevor has broad experience in health informatics implementation, healthcare quality improvement, and healthcare analytics development. In addition to a Project Management Professional (PMP) certification, Trevor has achieved certifications in Lean and Six Sigma. Trevor has been involved in the successful commercialization of health informatics technology, including an Emergency Medical Services data system launched in cooperation with the University of Alberta and other commercial partners.
Trevor is the founder/editor of HealthcareAnalytics.info blog, and can be reached at trevor@healthcareanalytics.info.
Scott Wanless

Healthcare Business Intelligence Practice Lead
Resource Management Professionals
TOPIC: Business Intelligence and Analytics for Healthcare Organizations
What differentiates a healthcare organization that is succeeding in using their information and analytics versus one that is struggling? Providers deal daily with key issues such as increased demand, getting paid for the work they do, resource shortages, regulatory compliance, integration and consolidation, etc. Add to this the increased demand for information to demonstrate accountable care, meaningful use of information, patient safety, public reporting and consumer satisfaction, while simultaneously controlling costs and delivering a positive ROI for investors or taxpayers.
Analytics is rapidly emerging as a tool to help healthcare providers deal with these often conflicting issues. Scott and Tom recently surveyed the landscape of hospital organizations, integrated systems, large and small medical groups, public reporting groups and public health providers to see how they are using information and analytics to address these challenges. Their research results and case studies are published in their book called Business Intelligence and Analytics for Healthcare Organizations.
What Scott and Tom found is that there are relatively few, but important differentiators between those organizations who are succeeding versus those that are struggling to meet the massive information demand. They will share these critical differentiators along with case studies from providers such as Denver Health, Britain's National Health Services, Upstate Neurology Consultants, the US Air Force, Wisconsin Collaborative for Healthcare Quality, and others.
About Scott:
Scott Wanless is the Healthcare Business Intelligence Practice Lead for Resource Management Professionals and a researcher, business analyst, and co-author of the Ark Group report Business Intelligence and Analytics for Healthcare Organizations along with Tom Ludwig RN, MBA, FACMPE of Forward Healthcare Solutions. Scott also teaches online university courses and publishes articles and white papers on the BeyeNetwork.
He has more than 30 years experience in business intelligence strategic planning, informatics and analytics development, financial management, economic development and process improvement. His experience spans numerous industries including healthcare providers, hospitals, long-term care, primary care and specialty physician practices, healthcare payers, laboratory research, retail pharmacy and optical, insurance, financial services, banking, manufacturing and state and local governments.
Scott can be reached at scott.wanless@gmail.com
Thomas A. Ludwig, RN, MBA, FACMPE

President and CEO
Forward Healthcare Solutions, LLC
About Thomas:
Tom Ludwig is President and CEO of Forward Healthcare Solutions, LLC, a consulting firm that specializes in working with physician practices. Tom has worked in the physician practice setting for a variety of organizations for 35 years. He started his career as a Navy Corpsman, medical assistant and staff nurse. His 20 + years of experience as an administrator have been in roles from front-line manager to program director to Chief Operating Officer. Tom has extensive experience in clinic operations management with expertise in strategic and business planning, process improvement and workflow efficiency, advanced access, supervisory training and leadership development.
Tom is a graduate of St. Joseph's Hospital School of Nursing in Marshfield, Wisconsin, and is currently licensed as a registered nurse in Wisconsin. He has a Bachelor of Science Degree and a Master of Business Administration Degree from Cardinal Stritch College in Milwaukee, Wisconsin. Tom is a member of the Medical Group Management Association (MGMA), Wisconsin MGMA, and the American College of Medical Practice Executives (ACMPE). He currently serves on the ACMPE Board of Directors. Tom is a Board Certified Medical Practice Executive and a Fellow in the American College of Medical Practice Executives.
Tom can be reached at tludwig@forwardhealthcaresolutions.com.
Vendor Presentation
Milan W. Popovich, C.M.C.E.
Vice President
H2H Solutions, Inc.
TOPIC: Claims & Diagnostic Analytics - Going Beyond the Data Warehouse
Effective healthcare as measured by economic advantages and better outcomes for patients, providers and payers depends on information discovery that goes far beyond the data warehouse. The ability to access, search and visualize claims submission information by diagnosis code groupings, location, providers, as well as other related records and data source attributes promises to allow for side-by-side analysis that will create new perspectives for identifying risks, trends and opportunities. Join Endeca and H2H Solutions to learn how agile business intelligence can complement your existing claims analysis infrastructure and watch a live demonstration of a self-service application that allows business end users to conduct ad-hoc querying and analysis over a range of claim information dimensions with virtually no training.
About Milan:
Milan has been associated with the managed care industry for over 18 years, fulfilling senior executive roles encompassing marketing, sales, provider and hospital network contracting, customer support services, public relations, as well as directing all forms of electronic and print media communications. He developed three successful health care service companies during his career, and is a 1992 graduate of the Wharton School of Business in Philadelphia, PA, Leonard Davis School of Health Economics, Masters Program in Managed Care.
Vendor Presentation
Laura Madsen, MS

Healthcare Practice Leader
Lancet
Lisa Gordon
MicroStrategy
TOPIC: Yesterday, Today & Tomorrow: BI in Healthcare
Lancet and MicroStrategy will discuss case studies and real world examples of how healthcare organizations have taken pragmatic steps to use data to make better decisions. In this session you will learn what's possible and what's next.
Vendor Presentation
C. Peter Waegemann

Author of the book KNOWLEDGE CAPITAL
Sybase
TOPIC: True Enterprise Intelligence & Care Analytics
Healthcare Business Intelligence is changing both in applications and analytics. There is a new emphasis on accessing data from various data silos in seconds rather than hours. Mobile computing represents a new BI paradigm that must be considered by providers and payers. This presentation will discuss current developments in knowledge capital and enterprise intelligence and describe the role of mHealth in the process. Examples of successful healthcare BI applications and practical future strategies will be described.
About C. Peter:
C. Peter Waegemann is President of mHealth Initiative, Boston, and author of the upcoming book Knowledge Capital - Managing Intelligence, Human Software, and the Net. Until 2009 he was CEO of the Medical Records Institute, a Boston-based organization involved in applied research and functioning as an educational clearinghouse. Since the 1980s, Waegemann has been a visionary and promoter of electronic medical record systems (EMRs). As a leader in health informatics, he chaired ANSI Health Informatics Standards Board for two terms, was one of the fathers of ISO TC 215 on Health Informatics and CORBAmed, and helped to create the CCR (Continuity of Care Record). For twenty-five years, he chaired the conference Toward an Electronic Patient Record (TEPR), which annually drew several thousand attendees. He is an acknowledged international leader in health informatics, with a special interest in intelligence systems, electronic patient record systems, standards, networking, and mHealth. In 2007, Waegemann was cited as one of 20 outstanding people who make healthcare better (HealthLeaders).
