Summit Speakers

Additional speakers and topics to be announced.

Laura Madsen, MS, MU

Practice Leader
Lancet

Laura Madsen, MS, MU

TOPIC: To be announced

As the Practice Leader for Lancet, Laura helps healthcare organizations understand the value of their data. Laura has more than 10 years of experience working in Business Intelligence (BI) and Data Warehousing for healthcare. In her previous role as Director of Business Intelligence for a pharmacy benefit management company, she led an enterprise-wide Business Intelligence project from pre-conception to execution. She is a veteran of United Health Group and most recently Ingenix, where she managed a commercially available suite of Business Intelligence tools. Throughout her vast experience, she has started and supported more than a dozen BI Initiatives and has worked with over 50 health plans nationwide.

Laura truly believes that "educating each other is the only way to go" and that "we are all data rich and information poor." In 2006, she founded the Twin Cities chapter of The Data Warehouse Institute (TDWI), an association of BI and Data Warehousing professionals interested in improving their knowledge and skill sets. The Midwest Healthcare Business Intelligence Summit was born in 2009 when Laura recognized the need for a concentrated educational & networking event for those practicing Business Intelligence in healthcare. At a national level, Laura speaks on topics including "How to Start a BI Program," "How to Market Your BI Program," Implications of BI for Healthcare," "Stats 101 for Business Users" and "Proven Strategies for Increasing User Adoption.".

Laura enjoys being a member of ACHE, the American College of Healthcare Executives and contributing to the Healthcare Channel on the BeyeNETWORK. You can read the blog about her work at: http://blog.lancetsoftware.com.

Bob Lokken

Founder and CEO
WhiteCloud Analytics

Bob Lokken

TOPIC: To be announced

Bob Lokken, the founder and CEO of WhiteCloud Analytics, was previously founder and CEO of ProClarity Corp., winner of over 40 industry awards for analytic and performance management technologies. Lokken authored the key patents behind the companys market-leading technology. In May 2006, ProClarity was acquired by Microsoft. Afterwards Lokken led the Business Intelligence (BI) Product Management Group (PMG) at Microsoft, driving the development of product and commercial strategy. Lokken is a frequent keynote speaker at industry conferences on the use of analytics to drive business results. Lokken also has an extensive background in healthcare. He has consulted with numerous healthcare organizations, including the VHA, HCA, St. Alphonsus Regional Medical Center, and Bluefield Regional Medical Center.

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