2013 Healthcare Business Intelligence Summit Executive Committee

Laura Madsen, MS

Laura Madsen, MS, MU

Healthcare Practice Leader

Founder of the Healthcare Business Intelligence Summit, international keynote speaker on Healthcare BI, and author of the book, Healthcare Business Intelligence: A Guide to Empowering Successful Data Reporting and Analytics (Wiley Publishing, 2012), Laura Madsen brings more than a decade of experience in BI and data warehousing for healthcare as well as a passion for engaging and educating the BI community.

Laura leads the Healthcare Practice for Lancet, a leading BI consulting firm headquartered in Minneapolis, Minnesota. At Lancet, she spearheads strategy and product development for the healthcare sector and works with key accounts across the country in the provider, payer, and healthcare manufacturing markets. Her current focus includes developing a comprehensive set of dashboards and reports that enable provider and payer organizations to proactively monitor and measure their key performance indicators no matter how many EHR platforms, data sources, or facilities need to be monitored.

During her career, she has initiated and supported dozens of BI initiatives and worked with more than 50 health plans. Prior to joining Lancet, Laura held senior positions with several leading healthcare technology companies, including UnitedHealth Group, and a national pharmacy benefit management company. During her tenure, her responsibilities included leading an enterprise BI project from pre-concept to execution, managing a commercially available suite of BI tools, and advising both business and IT leaders on effective healthcare BI practices.

In 2006, Laura co-founded the Twin Cities chapter of The Data Warehouse Institute (TDWI). She is also a member of the American College of Healthcare Executives (ACHE), a frequent contributor to the Healthcare Channel on the BeyeNETWORK, healthcare and BI blogger at Lancet.

James E. Gaston, FHIMSS

Trevor Strome

Senior Director, Clinical & Business Intelligence

Mr. James E. Gaston has 20 years of healthcare information technology experience which started at Arkansas Children's Hospital, as the nation's sixth largest pediatric facility, where he managed a multitude of research oriented and administrative IT projects. Mr. Gaston is a former Vice President of Medical Office Management Systems, where he coordinated physician practice management support for 400+ physicians' offices throughout the South-central United States. Mr. Gaston previously served as the Enterprise EDI Architect for Arkansas Blue Cross Blue Shield, where among other activities he implemented Blue Exchange, Blue Health Intelligence, and HIPAA transactions. Also at Arkansas BCBS he served as a business intelligence leader managing the Enterprise Information Development area including the Enterprise Data Warehouse, Information Center Support, and enterprise BI architecture.

Currently Mr. Gaston serves as the Senior Director of Clinical and Business Intelligence for HIMSS and HIMSS Analytics, a cause-based, not-for-profit organization exclusively focused on providing global leadership for the optimal use of information technology (IT) and management systems for the betterment of healthcare. Founded 51 years ago, HIMSS and its related organizations are represent more than 44,000 individual members, includes over 570 corporate members and more than 170 not-for-profit organizations that share our mission of transforming healthcare through the effective use of information technology and management systems.

Mr. Gaston has an MBA and a Bachelor's of Science degree in Computer Science Engineering from the University of Arkansas. He is President of the Arkansas Chapter of HIMSS, teaches woodworking at the Arkansas Arts Center, and is the 2011 Arkansas State CAT 3 Mountain Biking Champion.

Thomas Scherdin

Joel Reichert

Director of the Medical Affairs Informatics Team
Dean Health Plan in Madison, Wisconsin

Thomas Scherdin has over 16 years of healthcare analytics experience ranging from multispecialty provider organizations, hospitals and health plans. Currently, Tom is Director of the Medical Affairs Informatics Team at Dean Health Plan in Madison, Wisconsin. Tom is responsible for leading a team of 14 analysts with responsibilities in medical trend analytics, provider practice variation analysis and HEDIS quality reporting initiatives.

Prior to joining Dean, Tom led the Decision Support Department for Peoples Health, a regional Medicare Advantage health plan located in Metairie, Louisiana. Prior to joining Peoples Health, Tom served a number of roles in his 9 year career at Ochsner Health System in New Orleans, Louisiana including Director of physician revenue cycle, reimbursement and contracting analytics, Director of Coding and Education and Director of Chargemaster and Revenue Integrity.

Tom received his Bachelors of Science from the University of Wisconsin and a Masters Degree in Health Administration from Tulane University.

Sam VanNorman, MBA, CPHQ

Sam VanNorman

Director, Business Intelligence
Information Technology, Park Nicollet Health Services

Sam VanNorman is the Director of Business Intelligence at Park Nicollet Health Services, leading Park Nicollet's analytics infrastructure, information delivery, and external reporting initiatives. He also co-chairs Park Nicollet's Office of Population Health, charged with developing innovative, high value health care for populations served by Park Nicollet and leading accountable care (ACO) efforts within the organization, including Park Nicollet's participation in the Medicare Pioneer ACO program. Sam has a wide-ranging background in healthcare, including work in finance, operations, quality improvement, innovation, and economics at payer, provider, and consulting organizations. He sits on several state healthcare technology and analytics advisory committees, and he speaks regularly at regional and national venues. Sam also teaches graduate health economics at St. Cloud State University. Prior to working in healthcare, Sam designed microchips for IBM and several failed startups. In his spare time, he plays with his two crazy children, brews beer, and tries not to destroy his house with home improvement 'projects'. He holds a Bachelor's degree in Computer Engineering from Purdue University, and a Masters in Business Administration from the University of North Carolina. He has also completed PhD coursework in Health Services Research at the University of Minnesota and is a Certified Professional in Healthcare Quality (CPHQ).

Andrea Marks

Andrea Marks

Chief Analytics Officer

Andrea Marks is Chief Analytics Officer at Catamaran (NASDAQ: CTRX, TSX: CCT), the industry's fastest growing pharmacy benefit manager, serving more than 25 million members. Ms. Marks joined Catamaran in May 2013 and is responsible for leading comprehensive analytics, and outcomes development for the company's full suite of clinical programs and innovative PBM services.

As a 20-year veteran specializing in healthcare, pharmacy and managed care analytics, Ms. Marks is a seasoned leader who knows how to derive industry value from analytic insights. Ms. Marks joined Catamaran from Blue Health Intelligence where she served as Chief Informatics Officer, responsible for analytic development of products and services, analytic consulting services and management of the IT enablement services.

Prior to Blue Health Intelligence, she held progressive roles of responsibility at Blue Cross Blue Shield Association and CVS Caremark, always leading strategic analytics research and outcomes.

Ms. Marks holds a Bachelor of Science degree from Loyola University of Chicago and a Master of Science from DePaul University of Chicago.